Press release

The future of fashion is ecological and Swiss!

Spiritual Warrior, a Swiss clothing brand, was born out of a desire to make a sustainable commitment to fashion that is more respectful of the environment. Founded by Alma Gudzevic, an entrepreneur from Valais with a passion for nature, the brand sets itself apart by producing all its products in Europe from 100% organic cotton.

Responsible manufacturing

Spiritual Warrior underlines its commitment to responsible production, which is at the heart of its DNA, by manufacturing the majority of its products in Portugal, thereby promoting a local economy while guaranteeing high quality. Small production runs also enable the brand to minimise its environmental impact.

The clothes

Spiritual Warrior's clothing is inspired by streetwear style: large sweatshirts, loose-fitting t-shirts and hoodies with large hoods make up the collection. The cotton used is high quality, with a high grammage for greater durability. The inside of the sweatshirts and hoodies is brushed for extra softness and a cocooning feel. The logo and symbol are embroidered to ensure lasting quality. What's more, all the products are made from 100% organic cotton, with accessible prices in line with traditional cotton.

The brand

During the Covid period, the world stood still, while nature came back to life. We all came face to face with ourselves. For some, this had no impact, but for others it was an opportunity to face up to that little voice inside us and question our way of life. We asked ourselves what really made us happy and what we needed to change to achieve this authentic happiness. When was the last time we had such an opportunity and the time we needed to come face to face with ourselves? For many, it was the beginning of a process of self-questioning and internal change. We all know that the battle against oneself is the most difficult of all. The Spiritual Warrior embodies this struggle, this path to our true happiness. 

The Founder

Born in Serbia, raised in Valais and now living in Lausanne, Alma Gudzevic founded the Spiritual Warrior brand.

The Spiritual Warrior adventure began in the midst of the Covid-19 pandemic in 2020 when Alma Gudzevic, faced with the difficulty of finding a hoodie with a large hood online, decided to take matters into her own hands. With determination and perseverance, she ordered a sewing machine and created her first prototype by watching tutorials on YouTube. This handmade process marked the start of an eight-month journey, punctuated by the search for reliable suppliers and the creation of the first products.

Inspired by her passion for nature, hiking and yoga, Alma draws her inspiration from deep-rooted values of respect for the environment. Aware of the impact of the fashion industry on the planet, she has chosen the path of slow fashion, favouring materials that work with the earth rather than exploiting it.

Eco-friendly fashion for everyone

For Alma, the creation of Spiritual Warrior goes beyond making clothes. She embodies a deep-seated conviction that eco-fashion should not be a privilege reserved for a niche group, but an accessible and fundamental right for everyone. Clothing created without the use of pesticides is, in her view, an inheritance from the earth that everyone should be able to claim. Through this objective, Spiritual Warrior and its founder are committed to making organic cotton accessible to all, challenging industry standards to create truly ethical and sustainable fashion. With a focus on comfort, sustainability and authenticity, the brand embodies a conscious and committed lifestyle, where every garment becomes a symbol of respect for the planet and its inhabitants.

For further information, please contact Alma Gudzevic at contact@spiritualwarrior.ch